About Me
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Visionary CTO • AI Maverick • Practical Problem Solver
At 12, I was already deep inside university computer systems, pushing boundaries most never reach. By 14, I developed a remote access tool that tested the defences of Microsoft and Symantec. This early technical boldness set the stage for a career defined by practical innovation in AI and technology leadership.
My journey hasn't been about chasing trends. It’s been about deliberate, hands-on work building systems that solve hard problems in the real world.
Formative Experiences and Key Training
Growing up literally with a computer in hand, I taught myself server management and coding early on. By the time I was 18, I had mastery over Python, C, and complex IT systems. I’m comfortable in the guts of software and infrastructure, not just the shiny surface.
My time in the Israeli Defense Forces was pivotal. Serving in the Intelligence Corps, I specialised in data management and computer vision technologies, giving me a deep respect for how data shapes modern security and strategic decision-making.
Education and Professional Journey
| Year | Role | Company / Institution | Achievement |
|---|---|---|---|
| By 22 | Student | University | B.A. in Economics, MBA in Strategy, M.Sc. in Computer Science |
| Early Career | AI Engineer, Data Specialist | Strauss, Intel, Israeli PM’s Office | Built expertise in deep learning, computer vision, cyber security, and product design |
| 2019 | Co-founder | SightBit | Developed AI systems for real-time detection of hazardous water conditions, saving lives |
| 2022 | Director of R&D | Synamedia | Led R&D teams for broadcast SaaS platforms, driving data-driven innovation in UI, DevOps, and backend systems |
| 2024 - Present | Chief Technology Officer | Jam 7 | Leading AI-driven marketing transformation focused on agentic AI for creative automation |
Alongside formal education, I maintain memberships in professional bodies such as IEEE and The Israel Information Technology Association, ensuring I stay connected to evolving tech standards and networks.
Current Role and Recent Achievements
As CTO at Jam 7, I’m at the forefront of generative AI applied to marketing. My focus is on agentic workflows—building AI agents that merge human expertise with automated intelligence to solve creativity’s biggest challenges. My approach emphasises pragmatic outcomes over hype or theoretical promise.
Prior to Jam 7, I scaled complex data systems and deep learning integration at Synamedia, where I led cross-functional R&D teams. My work there improved SaaS reliability and introduced scalable AI-driven features to broadcast solutions.
I also continue to engage with AI critical evaluation through MHIL, a non-profit research lab I help lead, setting new standards for agent intelligence benchmarks beyond just narrow model accuracy. This reflects my commitment to rigorous, future-facing AI development rooted in responsibility and reproducibility.
Core Philosophy and Personal Values
- Technology must solve real problems, not create distractions. I despise artificial complexity.
- Simplicity is the ultimate sophistication. The best systems work almost invisibly, requiring no justification or explanation.
- People are both the greatest asset and bottleneck. Invest clearly in talent and leadership to unlock true potential.
- Leadership matters more than process. No formal system can compensate for poor judgement or weak accountability.
- Risk-taking is intellectual, not reckless. Dive deep into hard problems—wings follow naturally.
- Question success more critically than failure. Complacency kills innovation.
I prioritise direct communication, ruthless execution, and continuous learning. Wearing a T-shirt over a suit is emblematic — I favour substance over style, solutions over showmanship.
Technical Approach and Leadership Style
- Hands-on AI engineer fluent in generative AI, LLM architectures, RAG systems, vector search, and AI-driven product development.
- Leader who blends strategic vision with deep technical acumen, focusing on scalable cloud and data infrastructures.
- Believer in autonomous AI agents and automation frameworks that reduce manual maintenance and boost reliability.
- Advocate for reproducibility, safety, and rigorous evaluation in AI system design, as evidenced in my leadership of MHIL and MazeByte.
- Dedicated to building AI systems with measurable impact, prioritising real-world deployment challenges over theoretical perfection.
My leadership is collaborative yet intentionally disruptive—I challenge norms, spur innovation, and insist on clarity of purpose.
Personal Interests and Life Beyond Work
Family comes first. My two daughters keep me grounded and motivated to shape a better future through intelligent technology.
I’m an early riser, often starting my day with workouts before diving into code or strategy. My passions extend beyond tech:
- Competitive real-time strategy games — honing rapid decision-making and system thinking
- Enduro motorbike riding, conquering rugged terrain with focus and persistence
- Science fiction, which fuels my curiosity about AI’s future and humanity’s potential
- Music composition, appreciating it as a complex system where every part contributes to a harmonious whole
Apart from technology, I’m drawn to wilderness exploration with minimal gear, and I enjoy perfecting espresso-making to scientific precision — a small daily ritual that mirrors my professional ethos: precision, clarity, and excellence.
Closing Visionary Statement
Based in London, I navigate technological and cultural systems with one question driving me: how far can human potential and artificial intelligence truly integrate? I’m no naive optimist about AI’s promise. Instead, I take a pragmatic stance, recognising human limits and focusing on designing intelligent systems that complement, not replace, real people.
My work aims to clear the noise, delivering technology that performs where it matters. Whether leading CTO-level engineering or pioneering AI agent frameworks, I build not to impress but to solve. If clear, measurable impact through AI innovation is your goal, I’m the leader who drives that forward.